From his ‘Need For Speed Unbound’ collaboration to fatherhood and his upcoming album, creativity remains as the veteran rapper’s driving force.

The industry needs both innovation and fan support to weather the crisis.

Thriving on uncertainty and eccentricity the subversive artist is right where he wants to be.

Even as the genre draws huge numbers of listeners, producers refuse to be tied to the label.

With a debut acting role premiering at Cannes, and a new album looming, the artist reflects on longevity and integrity.